Lisa Larson-Kelley 11/15/24 Lisa Larson-Kelley 11/15/24

AI is changing the publishing industry, for good

Emerging Tech Roundup — November 15

Lisa Larson-Kelley 11/12/24 Lisa Larson-Kelley 11/12/24

Synergy Creator Spotlight

Lisa Larson-Kelley 11/8/24 Lisa Larson-Kelley 11/8/24

Would you like your Amazon package delivered by drones?

Emerging Tech Roundup – November 8

Lisa Larson-Kelley 11/1/24 Lisa Larson-Kelley 11/1/24

Major Launches from Gmail, Apple, and Salesforce

Emerging Tech Roundup – November 1

Lisa Larson-Kelley 10/25/24 Lisa Larson-Kelley 10/25/24

The Latest from OpenAI, DeepMind, and Anthropic

Emerging Tech Roundup – September 6

Lisa Larson-Kelley 10/21/24 Lisa Larson-Kelley 10/21/24

Four Key Differences in Marketing Strategies Between Tech Companies and Other Industries

Did you know that marketing approaches vary significantly between industries? Tech companies, in particular, require unique strategies that best address their distinct products and audiences. Here are four key differences in the marketing strategies of tech companies compared to other industries.